All information collected on Brands/Corporations to-date was broken down in the best way possible, and then presented to an audience of 10 for a vote on how they feel (individually) about a that Brand/Company’s Social/Ethical and Powerful/Influential stance (rating each out of 10).
Each participant was presented the information individually:
Ethical: Low = Bad, High = Good…
Power: Low = viewed as not very powerful, High = viewed as very powerful…
First 5 cards put to audience vote were: Facebook, Google, McDonalds, Unilever, and Apple…
Images taken from audience vote
First steps in creating AR Trump Cards with accurate scoring system
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