Development [Corporate Research]

After having send out emails to numerous design/branding companies asking about information on their professional and personal experiences with brands/ing, I am pleased to say that I have started to see some responses, namely from the brand design consultancy Elmwood.

 

Companies/Brands chosen to potentially explore include:

McDonalds

Shell

Google

Nike

Nestle

BP (British Petroleum)

Coca-Cola

Microsoft

Red Bull

McCain

Unilever

Apple

 

Resources currently being explored are:

McLibel [Documentary]

The Greatest Movie Ever Sold [Documentary]

No Logo [Documentary and Book]

 

Company/Brand history, annual reports, newspaper articles, media reports etc. are also being investigated to try and show a neutral opinion, providing the viewer of the project with both positive and negative information about the corps/brands included, allowing them to form their own educated and informed opinion on the subject.

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