After having send out emails to numerous design/branding companies asking about information on their professional and personal experiences with brands/ing, I am pleased to say that I have started to see some responses, namely from the brand design consultancy Elmwood.
Companies/Brands chosen to potentially explore include:
McDonalds
Shell
Nike
Nestle
BP (British Petroleum)
Coca-Cola
Microsoft
Red Bull
McCain
Unilever
Apple
Resources currently being explored are:
McLibel [Documentary]
The Greatest Movie Ever Sold [Documentary]
No Logo [Documentary and Book]
Company/Brand history, annual reports, newspaper articles, media reports etc. are also being investigated to try and show a neutral opinion, providing the viewer of the project with both positive and negative information about the corps/brands included, allowing them to form their own educated and informed opinion on the subject.
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